Vietnam was among the first markets to get the iPhone 17 series alongside the U.S. and Singapore, with pre-orders opening at noon on Sept. 12 and deliveries beginning a week later.
“At peak, an average of 44 orders were placed every second, with 80,000 logged in the first 30 minutes — a new record for us,” a representative of The Gioi Di Dong told VnExpress.
Other retailers also reported overwhelming demand on the launday. ShopDunk received 9,500 orders and Di Dong Viet 9,200 in 15 minutes, Hoang Ha Mobile 12,000 in 12 hours, CellphoneS more than 20,000 in four hours, and Viettel Store over 63,000 by the end of the day.
These figures exclude Apple Store Online and some authorized resellers. Customers were required to place a minimum deposit of VND1 million ($37.9) to reserve a phone.
As in previous years, the Pro Max was the most sought-after model. The 256 GB version priced at VND38 million ($1,490) sold out on Apple’s online store in under 10 minutes. ShopDunk said Pro Max models accounted for 85% of its sales, while Viettel Store reported that most customers preferred orange and silver versions.
The Pro Max models proved to be the most popular, just like the previous years. On Apple’s online store, the 256 GB version of the iPhone 17 Pro Max, priced at VND38 million, sold out in less than 10 minutes.
Nguyen Quang Vinh, retail director at ShopDunk, said Pro Max models accounted for 85% of its sales, while Viettel Store reported that most customers preferred orange and silver versions.
Source: VN Express